Coast Plaza
The Plaza, Whangapararoa, played a vital role in the community, but the brand and facility was tired and didn't capture a sense of the unique qualities of the region.
The new Coast Plaza brand visually expresses the proposition of an 'all in one' shopping experience and subtly leverages the ownable, visual characteristics of the region: sky, water, sand and greenery to create an engaging, warm, vibrant and likeable brand identity.
Along with the launch of the new brand and signage, was a transformed courtyard and an extensive external refurbishment programme.
Shop, meet, treat and play.
Services
Strategy
Naming
Branding
Copywriting
Digital
Environmental
Wayfinding
Promotional
