Branding and Design

Services

Full marques

Marque is a brand agency that works with you to craft compelling narratives, distinctive visual identities, and memorable brand experiences. From strategy and conceptualisation to implementation, our branding services encapsulate the art and science of branding, delivering solutions that resonate with your audience and stand the test of time. Learn more about what we offer below.

 
full marques
 
 

Brand Strategy →

This is the starting point for any project. A big-picture view of the environment, the market, competition and the company’s goals. It provides a business framework for creating successful and sustainable brands. The same principle applies to any requirement, whether marketing, promotional, digital, content, creative, campaign or communication planning. Our approach is strategic, systematic, thorough and insightful from discovery to delivery.

Learn more about brand strategy


Brand Design →

You may ask, how can a symbol or a set of symbols capture the essence of a brand? It happens by working within the framework of the brand strategy, which informs the design brief. The brand identity elements are reasonably well understood – a name, logo/brand mark, colour palette, typography, graphics, motion and photography styles and messaging. Importantly, strong brands are created when the visual and verbal elements work together to build a brand identity that resonates with the target audience and expresses the brand’s positioning and difference.

Learn more about brand design


Brand Delivery →

Brands need to be ‘out there’. We create compelling narratives, visuals, rich media content and interactions that showcase, spotlight and put the brand centre stage. This exposure builds awareness, makes connections, creates loyalty, builds trust, attracts new customers, retains current ones, grows revenue and establishes market leadership.

Learn more about brand delivery


Frequently asked questions

  • Branding services use qualitative research, strategic, design, creative and digital disciplines to develop and create a unique and consistent identity for your business. This can include discovery (qual. research), brand strategy, identity design, brand messaging, website development, promotional campaigns, content development and more.

  • Branding services are a valuable investment if you want to establish a robust and differentiated identity for your business that connects with your target audience, enables you to stand out, and achieves your business goals.

    Consider using our branding services if you need to strengthen your market position, your business lacks a cohesive brand identity, you’re starting a new business, or you're rebranding.

  • Strong brands:
    • Increase brand awareness.
    • Retain and attract new customers.
    • Improve a brand’s reputation
    • Build trust and loyalty.
    • Stand out from the competition.
    • Boost employee confidence.
    • Drive improved sales and profitability.
    • Increase business value.

    Already have an established brand? No worries. Marque offers rebranding services that will help you to retain and attract new customers, grow new markets and launch valuable brand extensions.

  • The cost can vary depending on the scope of your project, timings, and your business's needs. We have created brands for small businesses for as little as $10,000 – $15,000 and brands for larger enterprises from $35,000 – $70,000 for the first three branding phases—discovery, definition, and design.

    Please get in touch with us for a quick and easy consultation so we can learn more about your goals. Then, we will develop a comprehensive and detailed proposal that addresses your specific needs.

  • Branding and design aren’t random acts. They need information about the market and the competition; and knowledge of the business and marketing strategies. And they require a structured process of activities from research, brand strategy planning and development, design and execution.

    We call this our 4D process – discovery, definition, design and delivery.

  • The time it takes to complete a branding project will vary depending on the scope, complexity of your needs, and timing requirements.

    If your project is urgent, we can allocate more resources to deliver a brand within a contracted time frame because timing is critical.

    Typically, the first phases of discovery, definition, and design can take one to three months.

back to top