We like to express our opinions, but try not to be too opinionated. But it’s true we have a thing about the written word as it’s part of every brand’s repertoire. Check out a blog or two, and make sure to read between the lines.
New Zealanders lose a staggering $200 million per year to financial fraud. In just five minutes, our branding agency demonstrated how banks can use simple design practices to create clearer alerts that could help reduce fraud and build consumer trust. See our payee screen redesign, which puts an urgent stop sign – front and centre.
Read MoreJoin us in a series of blog posts as we navigate using SEO and AdWords to improve our digital presence. We’ll share our challenges, our screw-ups and our wins. So let’s get started.
Read MoreBrand loyalty is important for every business, as it is critical to driving growth. Learn more about the factors and considerations that drive brand loyalty.
Read MoreThe blog post discusses the significance of establishing authentic and unique brands highlighted through a study between the similarities of the logos of two New Zealand brands: Ghella Abergeldie and Port of Tauranga.
Read MoreExplore the ins and outs of a brand campaign, what it is and how it can elevate your business. We uncover the essence of effective brand storytelling.
Read MoreThe new government has announced that most government entities with Māori names are to ditch them.
There are a few issues in play here.
Te reo Māori. The more we see it, hear it and speak it the better we all become.
Read MoreLearn how to develop a distinctive and compelling brand voice that sets your brand apart and connects with your audience. Explore the 3C's of branding and leverage storytelling to create an emotional connection.
Read MoreThe decisions made by big banks come under more scrutiny than their smaller peers, such as Kiwibank.* And so they should. Whether it’s raising interest rates or external sourcing policies, the impacts of these decisions are felt far and wide.
Read MoreHow does branding earn its keep? How do we know when it’s doing its job?
Read MoreHere are the five things you must do to reap the benefits of branding.
Read MoreLast time we looked, a bunch of letters. But what’s really in a name is often hidden from view. It’s not what you see, but how it makes you feel. Take Marque for example. If you didn’t know us you might, at most, give us a sideways glance.
Read MoreHow things are said is just as important as what is being said. The language used to express values not only needs to inform, but to engage and serve as a call to action.
Read MoreIs too much time spent on developing values, at the expense of getting to the guts of company culture?
Read MoreIt’s a bloody myth! Sharks won’t attack if you swim during your period. We had a chat with Kelly, the creator of Luna, who’s on the wild ride to demystify and normalise periods for girls.
Read MoreFive questions you need to ask
How often should you rebrand? Every five years? Every 10 years? When you enter new markets? When you realise your identity sucks?
Now the questions and comments below offer pointers only. Brands do have use-by dates, but the trick is working out when their time is up.
Read MoreBrand stories come in different guises.
Whatever the form, they shouldn’t be afraid of taking a position or indulging in a little hyperbole. Some will date or require revision, while others will stand the test of time.
Warren wrote this piece about Auckland 12 years ago, but in light of a recent event (the America's Cup win) he decided to give it another airing.
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