The blog post discusses the significance of establishing authentic and unique brands highlighted through a study between the similarities of the logos of two New Zealand brands: Ghella Abergeldie and Port of Tauranga.
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Last time we looked, a bunch of letters. But what’s really in a name is often hidden from view. It’s not what you see, but how it makes you feel. Take Marque for example. If you didn’t know us you might, at most, give us a sideways glance.
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